Automobile interior, as an important component of automobile modeling, is the part of the user's direct contact, which integrates a series of requirements such as aesthetics, functionality and practicality. In the highly competitive automobile market, the quality of the interior design of the car has an important impact on the fate of the car in the market, and even a decisive impact to some extent.
As a combination of rationality and sensibility, under the premise of rational technology and function, the perceptual feeling brought to the user is also the key that cannot be ignored. Donald Norman, a famous American cognitive psychologist, as a pioneer in the field of "human-centered" design thought, put forward the concept of emotional design.
Now more and more car brands are using the method of injecting emotional elements, hoping to narrow the distance between consumers. As consumers, we may not know what the definition is, but in fact, we have a lot of exposure to this design.
Understanding the meaning of car interiors can help to identify and appreciate our cars, so today we will talk about what is the emotional design of car interiors.
To talk about the origin of emotional design, we have to mention the popular "pop culture" design movement in Europe in the 1960s.
With the birth of modernist design in the Bauhaus Design School in the 1820s, modernist design has experienced nearly half a century of rapid development, and has a profound impact on the entire industrial design.
However, with the recovery of the economy after World War II, the younger generation, who were deeply influenced by pop culture and pursued fashion trends, gradually tired of the lack of personality and human touch of modernist design, and emphasized the style of "form follows function".
They are more eager to seek experiences such as beauty, emotion and personality in design, attach importance to the dual needs of spirit and material, and emphasize that design should express more levels of meaning, and design should not only be a cold functional experience, but also bring sensory enjoyment.
For a long time after the birth of the car, car manufacturers have spent a lot of energy on the appearance of the car, and the interior is as an accessory.
With the gradual maturity of the automotive industry, consumer demand for the interior has further increased, different from the visual design of the exterior design, the interior design is more focused on the emotional interaction between the car and the user.
To put it simply, a successful automotive interior should not only consider functionality, aesthetics, and safety, but also take a step up to ensure that the interior products based on these needs can meet the psychological demands of users, or can guide the emotional expression of users.
With the continuous development of automobile culture, the interior design that takes into account the physiological and psychological needs has become the industry standard to measure the quality of automotive interior design.
Some friends may confuse emotional design with ergonomics, in fact, the scope of emotional design is broader, and the ergonomics design that focuses on the coordination between people, machines and the environment is only one part of it.
On the one hand, the emotional design of automobile interior includes the styling design of interior and the design of interior layout, color and material texture; on the other hand, it is the use of interior and human-computer interaction design. The former emphasizes the intuitive instinctive feeling, hoping to mobilize the emotional experience of users, while the latter emphasizes the communication between interior and people. Harmonious, complete and humanized experience is the goal of constant pursuit.
As for what is the emotion in the design, simply put, after the combination of various design elements, can interpret a specific feeling, such as comfortable, sports, coordination, fashion, friendly, these feelings are what we call the emotion in the design.
