Why are some people willing to spend 1 million yuan to refit a car? The ultimate goal can be summed up in the constant pursuit of "comfort".
No matter from experience, culture, brand, safety, face value, convenience, etc., it is to create a comfortable space that can be called your own. The pursuit of users is also the cornerstone of the future development of automobile customization and modification industry, so how to find the "comfort circle" of the industry?
Comfortable temperature: the heat of the commercial reform industry is rising.
According to statistics, the scale of the domestic automobile modification market is constantly expanding, and this year is expected to increase by more than 30% compared with the previous year, reaching 85 billion; The number of refitted enterprises, including factories, stores and supporting enterprises, will reach 4,500; The number of employees will exceed 150,000 this year, and the market size is expected to exceed 100 billion in 2023.
In recent years, the demand for C-terminal customization and modification market is increasing, which makes terminal channels with development ability, customer circle and construction technical ability have more profit opportunities. Commercial reform has become one of the hottest profit-making projects in automobile construction service projects. In addition to existing refit factories, refit stores and 4S, there are many film shops, beauty shops and repair shops that have plans to increase commercial reform.
The automobile aftermarket is a huge resource circle of industrial interconnection. Developing the whole industrial chain exhibition strategy will help the upstream enterprises of automobile customization and modification to create the best "comfort circle" for development. At the stage of upward development of the industry, they can break through the existing channel limitations as quickly as possible, so that the brand will be hot, the product strength will be strong, the channels will be wide, and the development prospects of enterprises will enter comfort.